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Statutory 48h Acknowledgment Desk (v2.2)

Grievance Redressal Policy

Official escalation mechanism, Nodal Officer contact, and statutory timelines for consumer and direct seller dispute resolution.

Effective Date: September 28, 2026
Consumer Protection (Direct Selling) Rules 2021

48-Hour Acknowledgment

Unique reference ticket assigned within 48 business hours.

30-Day Final Redressal

Comprehensive statutory resolution within 30 calendar days.

Designated Nodal Officer

Senior legal compliance desk in Hyderabad, Telangana.

Full Regulatory Adherence

Compliant with IT Rules 2021 & Consumer Protection Act 2019.

Section 01

Statutory Framework & Objective

Compliance with Consumer Protection Direct Selling Rules 2021 and IT Rules 2021.

Avantara Global is dedicated to delivering fair, transparent, and prompt resolution of all consumer queries, distributor disputes, and service grievances.

This Grievance Redressal Policy is formulated strictly in accordance with Rule 5(5) and Rule 7 of the Consumer Protection (Direct Selling) Rules, 2021, the Consumer Protection Act, 2019, and the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021.

Our grievance framework ensures that every consumer or direct seller complaint is recorded with a unique tracking number, acknowledged within 48 hours, and resolved within 30 calendar days.

Section 02

3-Tier Grievance Escalation Matrix

Structured escalation ladder from frontline support to the designated Grievance Officer.

To ensure swift and fair resolution, Avantara Global follows a tiered escalation pathway:

Level 1: Frontline Support DeskTurnaround: 24 - 48 Hours

Contact customer support for order tracking, utility status, or product queries via email (contact@avantaraglobal.com) or phone (+91 9546771356).

Level 2: Designated Grievance / Nodal OfficerTurnaround: 48h Ack / 7-15 Days Resolution

If your query is not resolved satisfactorily at Level 1, escalate directly to the Grievance Officer citing your original ticket number.

Level 3: Executive Legal Appellate CommitteeTurnaround: Final Resolution within 30 Days

For complex distributor disputes, contract interpretations, or compliance investigations reviewed by executive leadership and legal counsel.

Section 03

Designated Grievance & Nodal Officer Details

Statutory contact details of the official Nodal Officer in Hyderabad, Telangana.

In compliance with Rule 7(1) of the Consumer Protection (Direct Selling) Rules, 2021, the particulars of our appointed Grievance Officer are as follows:

Official Grievance Redressal OfficerStatutory Nodal Desk
Designation:Nodal Grievance Redressal Officer
Department:Legal & Consumer Compliance Cell
Direct Grievance Email:contact@avantaraglobal.com
Direct Helpline:+91 9546771356
Corporate Office Address:Unit No. 902, 9th Floor, "SATTVA MAGNUS", Door No: 8-1-328/1&/1/2/9F/902, Shaikpet, Tolichowki, Hyderabad - 500008, Telangana, India.
Working Hours:Monday to Saturday | 9:00 AM to 6:30 PM (IST)
Section 04

How to File a Formal Grievance

Required details, ticket generation, acknowledgment SLA, and tracking mechanism.

To ensure expedited investigation of your grievance, please submit the following details:

  • Your Full Name, Registered Mobile Number, and Member / User ID.
  • Relevant Order Number, AWB tracking number, or Transaction Reference ID.
  • A concise description of the dispute along with date and time of occurrence.
  • Supporting evidence (e.g., invoices, parcel photos, unboxing video clips, bank statements).

Upon receipt, our automated system generates an official Reference Ticket Number (e.g., AVG-2026-XXXXX) sent via email and SMS within 48 hours for transparent tracking.

Section 05

External Consumer Redressal Channels

Government consumer helpline, INGRAM portal, and National Consumer Dispute Redressal Commission.

While we are committed to resolving all issues internally, consumers have the statutory right to escalate disputes to statutory consumer protection bodies:

National Consumer Helpline (NCH)Toll-Free Helpline: 1915 or 1800-11-4000Portal: consumerhelpline.gov.in (INGRAM)
E-Daakhil Consumer PortalOnline filing of consumer disputes before District, State, and National Consumer Commissions.Portal: edaakhil.nic.in